About Wayve

Where Performance Meets Precision.

An international, award-winning performance marketing agency built around experience, commercial thinking and profitable growth.

Wayve Media - analytics environment
Who we are

Built for Ambitious Growth.

Wayve works with ambitious companies - from fast-growing start-ups to global enterprises - to deliver measurable growth across paid media, organic search and digital strategy.

We combine data-led decision-making, precise execution and transparent collaboration to create tailored strategies that drive real leads, sales and long-term business impact.

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Global presence

Where Europe and the Middle East Connect.

Two international hubs connecting regional insight with global performance expertise.

World map highlighting the Wayve Media offices in Stockholm and Dubai Stockholm Dubai

Stockholm, Sweden

European HQ - Nordic and European growth, engineering, technology and strategy.

Dubai, United Arab Emirates

MENA HQ - regional insight, retail and performance expertise across the Middle East.

Team

The Leadership Team Behind Wayve.

Senior industry leaders with deep global experience across advertising, growth, technology and commercial strategy.

Aida Oghabi Roth

Aida Oghabi Roth

CEO

17+ years of digital leadership at Google (Agency Lead, Global Marketing Lead) and WPP

Award winning Marketer recognised as a Top 10 Talent in Retail & Marketing by Nova Nordics

Piet Roth

Piet Roth

Managing Partner

10+ years of senior experience at Google, scaling client growth across the UAE, Europe, and the US

Led portfolios exceeding $160M in annual revenue with sustained 40% YoY growth

Marcus Sahlstedt

Marcus Sahlstedt

Nordics SEO Lead

13+ years of SEO experience, delivering ranking dominance and content optimization

Maximized organic traffic and conversions for over 300 clients across multiple industries

CA

Carl Adam Sebastian

MENA SEO Lead

10+ years of SEO experience across technical optimisation, content strategy, and organic growth

Developed scalable search strategies designed to improve visibility, rankings, and conversions

Christian Buchner

Christian Buchner

Head of Development

10+ years of experience in software, web, and app development across complex, high-impact digital projects

Awarded by the Swiss Government for building ventures across Digital Health and Finance

Charlott Sternberg

Charlott Sternberg

Nordics Growth Lead

Experienced in client strategy, commercial development, and growth planning across Nordic markets

Transforms business objectives into clear priorities, actionable strategies, and sustainable growth opportunities

Let's Build What Comes Next.

Bring us your ambition, your challenges and your commercial goals. Our senior team will define the right way forward.