Wayve Media Wins MarCom Platinum Award for Search Engine Marketing with Carrefour MENA
The MarCom Awards’ highest distinction, awarded for the search engine marketing programme built for Carrefour MENA.
Wayve Media Agency has been awarded the Platinum Award at the MarCom Awards 2025 for outstanding work in Search Engine Marketing with Carrefour MENA - one of the region's largest and most influential retail brands.
This recognition marks a major milestone for our team, celebrating both our data-driven performance strategy and our creative approach to scaling paid search across multiple markets in the Middle East.
About the MarCom Awards
The MarCom Awards is one of the world's most respected creative competitions in Marketing and Communication, honouring excellence in the category since 2004. Organised by the Association of Marketing and Communication Professionals (AMCP), the awards attract global submissions from agencies, brands and professionals across all industries.
- Over 6,500 entries are submitted are submitted each year
- Representing 43+ countries around the world
- Only the top 15-18% of submissions achieve the prestigious Platinum Award
Earning Platinum recognition places Wayve Media Agency among the world's top-performing agencies in digital marketing and search excellence.
The Award-Winning Campaign: Carrefour MENA x Wayve Media
Carrefour is one of the most trusted retail brands in the MENA region, operating across multiple markets and reaching millions of customers.
Together, we set our to design a performance-driven SEM framework that would go beyond traditional traffic growth, focusing instead on profitability, scalability and precision targeting.
By leveraging profit driven ROAS, smart bidding, first-party data and optimised assets, we turned search into one of the brand's strongest acquisition channels.
A Moment of Pride for Wayve Media Agency
Winning the MarCom Platinum Award is more than a symbol of success - it's a validation of our belief that performance marketing can be both analytical, strategic and creative.
It reflects the dedication of our entire team - strategists, analysts, media buyers and creatives, and the collaborative spirit that drives every campaign we launch.
We're grateful to our partners at Carrefour MENA and Majid Al Futtaim for their trust and the AMCP for recognising our work on a global stage.
Looking Ahead
This achievement motivates us to continue innovating in the intersection of performance, automation and creativity - and to keep setting new benchmarks for digital excellence in the region and beyond.
Where Performance meets Precision.
About Wayve Media Agency
Wayve Media Agency is a performance-driven digital agency based in Dubai and Stockholm, built for brands ready to scale. We help global clients accelerate growth across Paid Search, Paid Social, SEO and Digital Strategy, blending creative storytelling with data-led execution.
Learn more about our work at wayvemedia.com
- Recognition